Surprise, surprise...
According to The UK Forklift Trucks Industry, most leading players lost money in 2005 or earned thin margins. (original article is here)
Actually, it is no surprise at all. Mature market, globalization, lack of clear defined strategy. (the case analysis in this blog when read from the beginning shows why). The only relief is when the industry is on the rise which happens in cycles. But... when the industry with the modest growth or even decline... Well, amen
forklift industry
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