A very interesting blog on lead generation for B2B by Brian Carroll. http://blog.startwithalead.com/weblog/
The blog describes what online marketing for complex sales should be. How it helps to increase sales and strengthen relationships.
“ … The truth is, average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy…”
“ … The truth is, average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy…”
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