what the hell "forklift lead' is and why and which you need..

Do you sell services? Or products with a very long sales life cycle? Is it hard to convey the features and benefits of your offering? Do customers only buy after they've built up enough trust in you? Does it take you a long time to convert strangers into clients? more

That is why you need leads.



* According to BtoB's "2007 Marketing Priorities and Plans" survey, acquiring new customers is the #1 marketing goal for 2007, cited by 62.3 percent of respondents.

* According to small-business interviews conducted by AMR Research, a Boston-based firm that analyzes small-business issues, up to 70 percent of all leads were not followed up. The result was an estimated 14-22 percent loss of potential revenue.

* In other words, the vast majority of business owners agree that acquiring new customers is a top priority, yet the majority of leads are never followed up!

But first of all:


What is a lead? Is it Marketing lead or Sales lead? Companies that aren’t asking this essential question of BOTH their marketing AND sales teams will find that they are producing poor ROI from their lead generation efforts. Miscommunication leads to missed revenue targets, wasted budget dollars and possibly more distrust between marketing and sales.
Why is that? Simply because there are different leads and different expectations.

7 Tips to Improve Sales Follow-up & Close More Leads

but in all cases - quantity doesn't mean quality. Sometimes, you need fewer but more relevant... (here) . When you need a lot - ask for marketing lists, when you need quality ask for lead generation services...